Communications at Grace Fellowship
Grace Fellowship is a church called “to make disciples whose hearts burn to become more like Jesus, to love God, and love others.” The brand accomplishes this strategy by displaying a clean and warm, design-savvy style that reflects the sharp, educated white-collar community in which Grace Fellowship dwells, while not alienating the blue collar community. It utilizes vibrant accent colors, playing off of charcoal and mid-tone grays. The brand feels both clean and warm, combining strong, consistent motifs with inviting environments that feel smart and intuitive. Photography is bright with the perfect balance of vibrancy and subtlety, showcasing a welcoming community.
Overall, the brand gives off an attractively modern, yet respectable, family-friendly ethos. High-quality environments and programming focus on children and provide the entire family with relevant life-stage relationships. The end result being that when one visits the website, drives by the campuses, or visits any service, they see a church that is smart, intriguing, and consistently clear in who they are today, while poised for the future.
Grace Communications Brand Styleguide